In a time where keeping your home clean and healthy is more important than ever and to fill the gap of a sports free 2020, the Unilever Homecare team created Cif Sports. However, the sports involved were based around cleaning. All this commentated by professional sports commentator Nick Heath.

As part of the ideation team, I worked on the concept but I also did my best to make the campaign happen during lockdown. So here, you can see me karate-cleaning my windows and fencing-mopping my kitchen floor. 

The campaign resulted in 5.2m impressions, 3m in reach with ad recall up 12%